PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Monitor your Google Ads Quality Score daily with our free script

After Google’s important update on February 5, 2025, keeping an eye on your Landing Page Quality Score (LPQS) is more crucial than ever. Instead of checking data manually for all your accounts, you can…

Google Ads Audits

16 July 2025
3:11 pm

Boost your PPC Landing Page Quality Score: Key insights from Google’s latest update

On February 5, 2025, Google announced a significant update to how it judges the quality of ads. This change directly impacts Landing Page Quality Score (LPQS), which is Google’s way of rating your landing…

Google Ads Optimization

24 June 2025
3:20 pm

Dynamic landing pages for highly successful PPC: best practices & examples

Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality…

PPC Tools

12 March 2025
3:19 pm

The Power of n-gram Analysis – Unlocking Hidden Keyword Opportunities in Google Ads

Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis…

Google Ads Optimization

10 March 2025
11:28 am

Best tools to monitor competitor PPC strategies in 2025

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…

PPC Tools

10 February 2025
11:14 am

4 Google Ads tasks that waste your time (and how to fix them)

Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more…

7 February 2025
1:06 pm

How Google is changing the PPC Auctions to hit targets

Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same…

Google Ads Bidding

23 December 2024
2:50 pm

Transform Auction Insights into Actionable Visuals for PPC Success

A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker…

PPC Tools

19 December 2024
9:19 am

What is the most used click fraud protection tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…

PPC Tools

17 December 2024
10:02 pm

Ad Copy Generation and PPC Landing Page Matching with AI: Case Study

PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s…

Data Science in Digital Marketing, PPC Automation

15 November 2024
2:53 pm