Limitations of Google Analytics 4: Where Google Analytics 4 falls short
Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA). Are you still using UA? If a website hasn’t migrated to GA4 by July 1, it will no longer be able to […]
PPC Posts You May Have Missed This Month, June 2023
Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio? – Tinuiti The Marketing Efficiency Ratio (MER) measures how much value is gained from marketing investments. It divides total revenue by […]
Search Trends Chart Generator vs. Search Trends Table Generator
Today, we’ll discuss the difference of Search Trends Chart Generator and Search Trends Table Generator. Even though they’re two similar tools, their usage areas may differ. Let’s say you’re an owner of a website, dedicated to cinema. And you want to search for some directors using these tools and get insights. We’ll show you where […]
Strategies to lower your cost-per-conversion; turn your target audience into customers
Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion (CPC). What is a good cost-per-conversion? You spend money on online advertisements to gain new customers and make sales. When you […]
PPC Posts You May Have Missed This Month, May 2023
Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that appear in its AI chatbot in search by Tech Crunch Google will test ads that appear in the AI chatbot within […]
Crypto coin marketplaces: A deep dive into Google Search Trends
Earlier in May, we observed trend changes between candidates of the 2023 Turkish presidential election. As you know, Google Search Trends allows users to explore search data, thus offering different perspectives on various interests, concerns, and curiosities. We believe these insights can be handy when analyzing events, industries, or else. Today, we also want to […]
Create regex code for keyword classification on Google Looker Studio Query Builder
Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can better customize your visualizations. In this post, you’ll learn how to use calculated fields in Looker Studio. What is regex (Regular […]
Boost your ranking game with PEMAVOR’s always-free SEO tools pack
While popular SEO tools like SEMrush and Ahrefs offer powerful features, its detailed interface can be complex and costly for small businesses and freelance content writers. Like that for you? Even if SEO isn’t your expertise, you may want to use such tools to feed your content regarding SEO. Besides, efficient SEO research can give […]
PPC Posts You May Have Missed This Month, April 2023
Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery Ads platform aims to improve user engagement and increase conversions for advertisers. Improvements include new ad formats, audience targeting and performance […]
How to collect first-party data with walker.js
How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they need data about their customers to make point shot decisions. They try to learn about customers by collecting feedback and analyzing […]