PPC Posts You May Have Missed This Month, February 2024
Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC power through GPT-4? GPT-4 may boost PPC by managing keywords, creating ad texts, and aiding in audience development. However, it struggles […]
Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme
When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out. That’s where Visme came in. With it, our presentations transformed and workflows simplified. No more disjointed designs. Now, we captivate our […]
The top tools for PPC fraud blocking in 2025
We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will also come up with stronger tools to stop fake clicks on ads. Well-spent budgets, real clicks […]
PPC Posts You May Have Missed This Month, January 2024
Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce? Optimizing paid ads for e-commerce with long sales cycles involves using micro-conversions. These are actions that potential customers take on the […]
Make observability very simple: Monitor your Google and Microsoft Ads with Grafana
Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll benefit from this data. However, as a company grows and teams get bigger, inefficiencies come up in this disconnected ecosystem. The […]
What are the top digital marketing trends that businesses should be implementing in 2025?
Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven advertising strategies Although the world today is more competitive, companies are luckier. Because big data sets allow companies to effectively understand […]
PPC Posts You May Have Missed This Month, December 2023
As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of tracking cookies by Social Media Today Google will begin testing a new tracking protection feature in Chrome to limit cross-site tracking […]
How to leverage offline conversions to boost Google bidding performance
If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer might click on your ad and then call your store to make a purchase. If you’re not tracking offline conversions, you […]
PPC Posts You May Have Missed This Month, November 2023
Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand your audience, how can you boost B2B sales through personalized content? Actually, how can you create personalization? First of all, it’s […]
Google Ads Data Manager: New face of the first-party data management
Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome old ways and embrace this new approach called Google Ads Data Manager to handle first-party data. What is Google Ads Data […]