Google Ads Quality Score: The factors that will improve your AdRank
Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are available because of the DOJ Antitrust Trial, which brings some insights. Let’s have a look! I’m referring to a document from January […]
Consent Mode V2 Implementation using GTM and Klaro
User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For this reason, the Consent Mode feature offered by Google for data collection enables website and application owners to process visitor data […]
IP2Location: IP lookup with detailed geolocation
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show spot-on offers? By magic? Digital wizardry is what we call sophisticated technologies. Having IP information unlocks many valuable insights. With this […]
Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme
When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out. That’s where Visme came in. With it, our presentations transformed and workflows simplified. No more disjointed designs. Now, we captivate our […]
The top tools for PPC fraud blocking in 2025
We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will also come up with stronger tools to stop fake clicks on ads. Well-spent budgets, real clicks […]
Make observability very simple: Monitor your Google and Microsoft Ads with Grafana
Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll benefit from this data. However, as a company grows and teams get bigger, inefficiencies come up in this disconnected ecosystem. The […]
What are the top digital marketing trends that businesses should be implementing in 2025?
Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven advertising strategies Although the world today is more competitive, companies are luckier. Because big data sets allow companies to effectively understand […]
How to leverage offline conversions to boost Google bidding performance
If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer might click on your ad and then call your store to make a purchase. If you’re not tracking offline conversions, you […]
Google Ads Data Manager: New face of the first-party data management
Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome old ways and embrace this new approach called Google Ads Data Manager to handle first-party data. What is Google Ads Data […]
The next big thing: how to train your custom ChatGPT
It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs. This update of OpenAI could change the way brands connect with customers, which would be a big change in the marketing […]