Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job
Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices. We recently conducted a survey on LinkedIn, asking the Google Ads managers if they agreed with Google when it says “Avoid negative keywords when using […]
How to identify negative keywords for Google Shopping query sculpting in a scalable way
While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s very common in advanced Google Shopping campaign structures to split the traffic into different campaign buckets of: To achieve this, we have to define these […]
How to deal with limits on negative keywords in Google Ads
While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion of your ad spending. Google has limits for a lot of account elements. In most of the cases, you haven’t heard about those limits because […]
Hands on Entity Recognition in Google Ads: Build a lookup database
Doing all the entity management manually is simply too much effort. There are several ways you can regularly add new entities to your database in considerably shorter time. As we described in a previous post, you can use entity databases to efficiently optimize your Google Ads. Now, we’ll describe hands-on experience on how it looks […]
How to find good product keywords in Google Ads
Users search for products in many ways. It may be challenging to find the correct keywords. Here are some smart approaches for a better Google Ads performance. In this post, we want to share some ideas to solve the challenges when you want to add high quality keywords for your products. Let’s start with the […]
Use Google Play Store data to score mobile app placements in Google Ads
Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying good or bad placements can be very difficult. For website placements we’ve been enjoying great success with making a domain “fingerprint” and use the data […]
Clustering Google Display Placements Using Tf-Idf + KMeans
You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones and make adjustments. Grouping display placements together based on their website content uncovers very well performing clusters along with some poor ones. The problem we […]
Entity recognition in Google Ads
There are several great use cases of entity recognition on search terms in Google Ads. In this post, you’ll find out how to optimize your Google Ads accounts with a step-by-step guide to build a custom entity database. Entity recognition is an information extraction technique. It identifies and classifies the named entities in a text […]
How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?
In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never appeared by using automated placements yet. When building a solution for that I thought about these points: Join the conversation on LinkedIn
A closer look on Google’s display placements
If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations where website owners profit from AdSense on crappy websites offering no value. How is this possible? After all, Google keeps informing us about the new […]