The only Negative Keyword Tool you need!
- Understand your search traffic
- Identify and block traffic noise
- Simulate optimizations before publishing
- Automation of the Keyword Negativation process
You are no longer in control of which queries you spend your budget for!
Matching Quality over time
Close Variants get more fuzzy over time. Google is forcing this heavily.
Close Variants bring poor traffic
Poor Close Variant Matches do not convert that well.
Close Variant Matches
The idea of close variants may sound great first: Existing Keywords are able to cover misspellings and typos, etc. This is great for covering these search terms without the need of adding additional keywords to your account. However the reality looks not that bright: Google is controlling the definition of “Close”. This means that translations, abbreviations or semantic similar search terms are matched, too. Whenever Google is changing the algorithm in its matching, the traffic quality will change.
Hiding Search Terms
To worsen things up, Google is hiding search queries from you. In other words: Google is sending you poor traffic by matching close variants, but they are hiding a big percentage of those queries. The reaction of advertisers where quite harsh on this change – as a reaction Google increased the reported queries by 6-7 times. Most of them had zero clicks – nothing changed on the hidden queries where you spend your money at. You can quickly analyze what it means for your accounts with our Close Variant Analyzer.
Changes in Keyword Match types
Even when you use granular account structures like SKAGs with exact match types you are in trouble now. Even for exact keywords you end up paying for queries that are not even close to your keyword. One big problem is the understanding of semantics: On a global level a match might look semantic similar. When you know your business it is often not similar at all.
Take back control of your Google Ads search terms with PhraseOn!
PhraseOn lets you optimize your negative keywords with a single click. You only need a browser and Ads account. Simply import your search query reports and enjoy the power of automation and data science. PhraseOn analyzes your Ads data to let you negativate queries where necessary.
We use the same technologies like Google to understand similar words. This will increase your negative keyword list drastically.
Entity-Based Negativation with AI Support
Block not just individual keywords, but entire conceptual groups like “locations,” “years,” or “questions.” Users can define their own entities, and PhraseOn uses AI to automatically expand them with related patterns. You also get full KPIs like cost, clicks, and impressions aggregated at the entity level for faster decision-making.
Also, you can connect your live keyword sources (like spreadsheets or product feeds) directly to PhraseOn’s entities. Any keyword added to the feed is automatically expanded, evaluated, and excluded; no manual action needed.
- Block broad categories of irrelevant traffic
- Get performance metrics by entity group
- Scale exclusions across multiple accounts
In-depth N-gram Analysis
PhraseOn analyzes patterns that go beyond exact keyword matches, surfacing recurring single and two-word combinations that consistently waste budget. While Google Ads UI focuses on exact text matches, PhraseOn reveals hidden performance-draining terms that standard filters miss.
- Works beyond exact match terms
- Highlights high-cost, low-performing phrases
- Fast and intuitive filtering
Analyze your Search Terms by N-Grams. Tag your Queries with Entities or add them directly as negative keyword
See your estimated budget savings and conversion cutoffs before you negativate.
Savings Simulation Before Negativation
Before making changes, simulate how much you could save by excluding specific search patterns. PhraseOn helps you quantify the impact of negativation decisions, showing the potential budget recovery based on historical cost and performance data.
- Estimate cost savings
- Simulate exclusions without commitment
- Backed by your own performance history
Built for PPC Professionals who want control
PhraseOn was built for PPC professionals managing complex accounts and high-volume campaigns—where Google Ads’ native filters fall short. Whether you’re running audits, cleaning search traffic, or building smarter exclusions at scale, PhraseOn gives you the clarity and control to act decisively.
Bringing Actions to your Google Ads Account with PhraseOn - Start your FREE Test today!
We own everything when it comes to Negative Keyword Management in Google Ads. We think every account should have a centralized process for adding negative keywords in a data driven way. Especially when working together in larger teams this is crucial for staying transparent.
FREE Test Setup in less then 10 minutes
When you give access to your Google Ads data we are normally able to show you detailed query insights in less than 10 minutes.
No Limitations in Beta: Full Feature Access!
You have full access to all of our features. Add negatives right away to avoid wasted budgets on poor traffic segments.
Use in addition to your existing PPC toolset
PhraseOn works great on top of your existing PPC toolset.