FREE SERP Rank Checker: Monitor Your Website’s Visibility and SEO
After typing a query into a search engine like Google, Bing, or Yandex, the Search Engine Results Page (SERP) shows millions of web pages. However, only websites ranking on the first page get the whole attention. So the ranking race is quite fierce. What’s your plan for this game? Every website wants to rank on […]
iOS 18 critical updates: How they impact user data and analytics
Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post focuses solely on how the new iPhone updates affect ad tracking and data collection. Enhanced privacy features Building on the success […]
Consent Management Platforms: Why do you need and how to choose
Data privacy violations have become one of the most significant financial risks facing companies today. Recent statistics on GDPR compliance reveal that the highest fines are typically imposed for breaches of basic data protection requirements, such as “Non-compliance with general data processing principles” and “Insufficient legal basis for data processing”. To date, GDPR violations have […]
Consentless tracking: Boost data collection with privacy compliance
Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data due to privacy regulations can make it challenging for businesses to achieve this goal, resulting in incomplete performance metrics. In the […]
Understanding Chrome’s third-party cookie restrictions and their impact
On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the same question: how will the end of third-party cookies affect online advertising? These changes require a rethink of marketing strategies that […]
Google Privacy Sandbox: A safe web for everyone
The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google had intended to end third-party cookies by early 2025. But, recently, VP Anthony Chavez posted on the Privacy Sandbox Blog that […]
How to remove unwanted referral spam traffic in GA4
Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of course, this costs dearly. Businesses may have to face many serious consequences, from inaccurate reporting to budget losses. When monitoring your […]
Google Ads Quality Score: The factors that will improve your AdRank
Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are available because of the DOJ Antitrust Trial, which brings some insights. Let’s have a look! I’m referring to a document from January […]
Consent Mode V2 Implementation using GTM and Klaro
User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For this reason, the Consent Mode feature offered by Google for data collection enables website and application owners to process visitor data […]
IP2Location: IP lookup with detailed geolocation
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show spot-on offers? By magic? Digital wizardry is what we call sophisticated technologies. Having IP information unlocks many valuable insights. With this […]