4 Google Ads tasks that waste your time (and how to fix them)
Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more time managing data than optimizing campaigns? Then this article is for you. These time-consuming tasks are repetitive and don’t help improve […]
How to track AI and LLM chatbot traffic in Looker Studio
By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As a result, businesses need to analyze how AI-driven traffic influences their website’s performance. With Looker Studio, you can identify and segment […]
From queries to prompts: how AI chatbots are changing the search landscape
Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4 2024, and there are multiple signs that Bing, ChatGPT, and Perplexity are enticing users to explore alternative search experiences. In this […]
Why Reddit is key for boosting website traffic in 2025 and beyond
Reddit has become more than just a community for discussions, it’s a goldmine for SEO, PPC specialists, and digital marketeers looking to increase their visibility and drive organic website traffic. In 2024, a partnership with OpenAI enhanced the platform’s search and AI capabilities, further increasing its rankings in search engine results (SERPs). For businesses and […]
SaaS providers for running LLMs on your data: A detailed report
According to a McKinsey study, 65% of organizations use generative AI in at least one business function. However, many businesses have struggled to connect AI with their existing data. In this phase, LLM (Large Language Model) SaaS (Software as a Service) providers help by offering simple, easy-to-use AI solutions. Thanks to those platforms, businesses can […]
Best low code workflow automation tools: A comprehensive analysis
Low-code workflow automation transforms the way businesses operate by reducing repetitive tasks and improving efficiency. Therefore, teams build efficient workflows quickly with minimal coding. This guide highlights the best low code workflow automation tools available in 2025, with insights into their features and pricing. Whether you’re a small team or an enterprise, this post will […]
How Google is changing the PPC Auctions to hit targets
Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same or, even worse, when you start losing traffic to alternatives like ChatGPT Search? Why am I writing this post now? There […]
AI services for building AI call agents
No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies. Thanks to AI, we’re now able to overcome these frustrations. Instead of waiting on hold for long periods, customers can now […]
Transform Auction Insights into Actionable Visuals for PPC Success
A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker Studio, and by September 23, 2024, existing reports will lose access entirely. For PPC professionals who rely on Auction Insights to […]
What is the most used click fraud protection tool?
While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows us to derive a popularity rank for specific domains: the lower the rank, the higher the traffic. For our analysis, we […]