Best low code workflow automation tools: A comprehensive analysis
Low-code workflow automation transforms the way businesses operate by reducing repetitive tasks and improving efficiency. Therefore, teams build efficient workflows quickly with minimal coding. This guide highlights the best low code workflow automation tools available in 2025, with insights into their features and pricing. Whether you’re a small team or an enterprise, this post will […]
How Google is changing the PPC Auctions to hit targets
Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same or, even worse, when you start losing traffic to alternatives like ChatGPT Search? Why am I writing this post now? There […]
AI services for building AI call agents
No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies. Thanks to AI, we’re now able to overcome these frustrations. Instead of waiting on hold for long periods, customers can now […]
Transform Auction Insights into Actionable Visuals for PPC Success
A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker Studio, and by September 23, 2024, existing reports will lose access entirely. For PPC professionals who rely on Auction Insights to […]
What is the most used click fraud protection tool?
While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows us to derive a popularity rank for specific domains: the lower the rank, the higher the traffic. For our analysis, we […]
Implementing AI in compliance with GDPR and other legal regulations
Undoubtedly, using Artificial Intelligence (AI) in business processes brings exciting opportunities for innovation and efficiency. However, it also comes with important legal and ethical responsibilities. Businesses operating in the European Union (EU) or handling data from EU residents must follow strict rules like the General Data Protection Regulation (GDPR) and the upcoming AI Act. Understanding […]
Ad Copy Generation and PPC Landing Page Matching with AI: Case Study
PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s leading perfume retailer, we developed a streamlined AI-driven PPC automation solution by leveraging Pipedream’s automation pipelines. Faced with managing ad variations […]
How to optimize your content for voice search
Would you prefer voice search to text search if it made your user experience more practical? According to DataReportal, 33.6% of US internet users aged 16 to 64 report using voice assistants every week. Smartphones, smart speakers, AI assistants, or even smart TVs… Voice-activated devices are everywhere now. More and more consumers are relying on […]
FREE SERP Rank Checker: Monitor Your Website’s Visibility and SEO
After typing a query into a search engine like Google, Bing, or Yandex, the Search Engine Results Page (SERP) shows millions of web pages. However, only websites ranking on the first page get the whole attention. So the ranking race is quite fierce. What’s your plan for this game? Every website wants to rank on […]
iOS 18 critical updates: How they impact user data and analytics
Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post focuses solely on how the new iPhone updates affect ad tracking and data collection. Enhanced privacy features Building on the success […]