Negativation strategies for bad traffic segments in Google Ads

We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants to drive even more traffic to your keywords by matching search queries that wouldn’t have been triggered in the past. It accomplishes this through the […]

Why Google Smart Bidding spent €339 for just one click?

And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why did they do this on the display network? In assume that they had to because more and more people were dropping […]

Cui Bono? A critical view on bidding features in Google Ads

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying to force you to give up bidding control. First things first: If you set up a new account, take a good […]

How to get unsampled reporting data in Google Analytics

Data sampling in Google Analytics may sometimes lead to inaccurate reports, impacting the quality of your insights. We’ll show you two approaches that will fix sampled data in your Google Analytics reports, even when you’re using the free version of Analytics. Long time period + lots of dimensions = sampled data If we have a […]

How to find high-potential B2B users and target them in Google Ads

Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim to gain a deep understanding. Just, they’re doing audience research by halves. Targeting high-potential B2B users in Google Ads is a […]

Detect duplicate keywords with this Google Ads script

Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad quality scores. If your Google Ads campaigns underperform, consider checking for duplicate keywords—it’s worthwhile. However, how can you look for these […]

Using word2vec for finding negative keywords

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs like Cost Per Order, Conversion Rates, Value Per Click, etc. What is n-gram? Let’s explain this with an example. “Hugo boss […]