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LATEST GOOGLE UPDATES IN PPC & SEO
Stay up to date with the latest Google releases and updates in PPC & SEO. We regularly compile the recent news to keep you informed and ahead in the ever-evolving world of digital marketing.
Upcoming Change in Google Ads API: What PPC Managers Need to Know (March 2025) Starting March 3, 2025, significant changes will be implemented in the Google Ads API regarding search term insight reports. Specifically,…
The upcoming changes to the CustomerService.CreateCustomerClient method will significantly impact how Google Ads manager accounts create new accounts. Scheduled to take effect on March 17, 2025, these adjustments are designed to tighten policy enforcement…
Understanding robots.txt for SEO Experts: February 24, 2025 With an ever-changing digital landscape, mastering robots.txt and related controls is critical for SEO experts aiming to optimize their site’s crawlability. This refresher comes at an…
AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…
Beginning May 1, 2025, Google will implement consent unbundling for OAuth user authentication across all Google Cloud projects created before 2019. This significant change requires PPC managers utilizing Ads-related APIs to update their applications…
As an advertiser, your creative assets are pivotal in making a strong first impression on potential customers. With Google Ads’ latest updates, you now have access to innovative creative capabilities designed to produce a…
In the next few months, significant updates to the Display & Video 360 API and Structured Data Files are on the horizon. These changes are designed to enhance API functionality and better integrate with…
On April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. This change aims to align practices with industry standards, essential for maintaining optimal performance and…
Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…
Google Ads now requires advertisers utilizing Offline Conversion Import (OCI) to incorporate the ‘conversion_environment’ parameter in their data uploads by April 30, 2025. This critical parameter allows advertisers to specify whether a conversion occurred…