News Posts - Page 2 of 5

New AI-Powered Updates for Google Search Ads

AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…

Feb 21, 2025
7:11 am

Consent unbundling in Ads APIs: Upcoming Changes to OAuth User Authentication

Beginning May 1, 2025, Google will implement consent unbundling for OAuth user authentication across all Google Cloud projects created before 2019. This significant change requires PPC managers utilizing Ads-related APIs to update their applications…

Feb 21, 2025
7:08 am

Unlocking Creative Potential in Google Ads: Game-Changing Features for Advertisers

As an advertiser, your creative assets are pivotal in making a strong first impression on potential customers. With Google Ads’ latest updates, you now have access to innovative creative capabilities designed to produce a…

Feb 20, 2025
2:45 pm

Google Ads API : Spring 2025 changes to Display & Video 360 API and Structured Data Files

In the next few months, significant updates to the Display & Video 360 API and Structured Data Files are on the horizon. These changes are designed to enhance API functionality and better integrate with…

Feb 20, 2025
7:01 am

Important Update for PPC Managers: New Membership Duration for Customer Match

On April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. This change aims to align practices with industry standards, essential for maintaining optimal performance and…

Feb 13, 2025
2:36 pm

Google Ads API : New Features in Display & Video 360 API v4

Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…

Feb 13, 2025
6:58 am

Google Ads Announcements Action Required for Offline Conversion Import (OCI) for Apps

Google Ads now requires advertisers utilizing Offline Conversion Import (OCI) to incorporate the ‘conversion_environment’ parameter in their data uploads by April 30, 2025. This critical parameter allows advertisers to specify whether a conversion occurred…

Feb 7, 2025
7:06 am

Google Ads API : Control ads identifier usage with IMA DAI SDK by setting your network code

New Update Improves Stream Request Management and Compliance Google has introduced a major enhancement to the Interactive Media Ads (IMA) DAI SDK, enabling better control over stream requests and compliance with Google Ad Manager…

Feb 7, 2025
5:58 pm

Enhancements in Google Ads Quality: October 2024

The latest update from Google focuses on improving ad experiences by refining the quality systems that determine how and when ads are displayed in Search. With an emphasis on user intent and the navigation…

Feb 6, 2025
5:58 pm

Google Ads & Commerce New ways to help you drive performance with Demand Gen – October 2024

In an era where visual-first content captivates consumers, understanding the latest updates in Demand Gen campaigns on Google is crucial for PPC managers. The new features not only promise to enhance engagement but also…

Feb 5, 2025
4:13 pm

LATEST GOOGLE UPDATES IN PPC & SEO