Introducing Query Groups in Google Search Console: October 2025
Google has unveiled a powerful new feature within Search Console Insights: Query groups, designed to simplify the analysis of search performance data by grouping similar queries together. This update is crucial for SEO experts looking to leverage user intent and optimize their content strategies effectively.
Key Enhancements to Simplify Query Analysis
One of the challenges SEO professionals face is the multitude of ways users can phrase their queries, leading to a clutter of data. Query groups address this issue by clustering similar search queries, offering a clearer view of user interests. For example, queries like:
- how to make guacamole dip
- recipe for guacamole dip
- guacamole dip recipe
- easy guacamole dip recipe
All reflect the same user intent, but with Query groups, these variations are now aggregated, helping you focus on the broader trends.
New Insights Report Features
The updated Insights report introduces an organized summary of query performance:
- Group performance: View total clicks for the entire query group.
- Queries list: Access a ranked list of queries ordered by clicks.
- Drill-down: Click any group to access the performance report for detailed analysis.
Three Group Variations for Better Insights
The card categorizes website queries into three distinct groups:
- Top: Groups with the highest click volume.
- Trending up: Groups with the most significant click increases.
- Trending down: Groups where clicks have decreased.
How to Maximize These Features
To benefit from the new Query groups feature, consider the following actionable steps:
- Analyze aggregated queries to identify key user intent trends.
- Utilize the performance report to refine your content strategy.
- Monitor groups that are trending up or down to quickly adapt your approach.
Why This Matters for Your SEO Strategy
- Enhanced visibility into user intent helps refine content creation.
- Focus on high-performance query groups to optimize campaigns effectively.
- Improved data organization saves time and increases efficiency in analysis.
Engage with the New Feature
Explore Query groups in Search Console Insights and share your feedback using the built-in options or by engaging in the Google Search Central Community. Your insights can help shape future improvements!
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