Google Ads Updates Archives

Model Context Protocol (MCP) May Reshape AI Integrations in Google Ads – July 2025

Google Ads API is experimenting with a new technical standard that could eventually change how PPC managers integrate AI tools into campaign workflows: the Model Context Protocol (MCP). While still in its early stages,…

Jul 28, 2025
8:56 am

Maximize Reach and Results with Smarter Google Display Ads

In a fast-evolving digital landscape, advertisers face the critical task of engaging consumers across an ever-widening array of channels. Google Display Ads (GDA) offer a robust solution, enabling brands to connect and resonate with…

Mar 3, 2025
8:58 am

New AI-Powered Updates for Google Search Ads

AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…

Feb 21, 2025
7:11 am

Unlocking Creative Potential in Google Ads: Game-Changing Features for Advertisers

As an advertiser, your creative assets are pivotal in making a strong first impression on potential customers. With Google Ads’ latest updates, you now have access to innovative creative capabilities designed to produce a…

Feb 20, 2025
2:45 pm

Google Ads API : Spring 2025 changes to Display & Video 360 API and Structured Data Files

In the next few months, significant updates to the Display & Video 360 API and Structured Data Files are on the horizon. These changes are designed to enhance API functionality and better integrate with…

Feb 20, 2025
7:01 am

Google Ads API : New Features in Display & Video 360 API v4

Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…

Feb 13, 2025
6:58 am

Latest PPC News from Google