Latest PPC News from Google

In a fast-evolving digital landscape, advertisers face the critical task of engaging consumers across an ever-widening array of channels. Google Display Ads (GDA) offer a robust solution, enabling brands to connect and resonate with…

AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…

As an advertiser, your creative assets are pivotal in making a strong first impression on potential customers. With Google Ads’ latest updates, you now have access to innovative creative capabilities designed to produce a…

In the next few months, significant updates to the Display & Video 360 API and Structured Data Files are on the horizon. These changes are designed to enhance API functionality and better integrate with…

Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…