Latest PPC News from Google

On April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. This change aims to align practices with industry standards, essential for maintaining optimal performance and…

New Update Improves Stream Request Management and Compliance Google has introduced a major enhancement to the Interactive Media Ads (IMA) DAI SDK, enabling better control over stream requests and compliance with Google Ad Manager…

Extended Support for Real-Time Bidding Protocol Before OpenRTB Becomes the Standard Google has officially extended the deprecation date for the Authorized Buyers Real-time Bidding (RTB) protocol until April 30, 2025. This extension provides digital…

Attention PPC managers! Google Ads API v16 is set to sunset on February 5, 2025. After this date, all requests made through this version will fail, emphasizing the urgency to migrate to a newer…

Developers Can Now Contribute to Google Ads API Enhancements Google has launched the Google Ads API Research Group, offering developers the chance to participate in surveys and usability studies that shape the evolution of…