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We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

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Smarter fashion ads: Using AI to match style with intent

With Google’s latest enhancements in Shopping, PPC managers in the fashion and beauty industries can elevate their advertising strategies significantly. This update integrates advanced AI technology with Google Shopping Graph, enabling more immersive shopping…
  • 9:15 am

AI personalization and the future of shopping

In an era where consumer behavior is continually shifting, capturing attention has never been more challenging yet crucial. The latest advancements in AI technology present a unique opportunity for PPC managers to engage users…
  • 7:23 am

Maximize Reach and Results with Smarter Google Display Ads

In a fast-evolving digital landscape, advertisers face the critical task of engaging consumers across an ever-widening array of channels. Google Display Ads (GDA) offer a robust solution, enabling brands to connect and resonate with…
  • 8:58 am

Upcoming changes to CustomerService in Google Ads API

The upcoming changes to the CustomerService.CreateCustomerClient method will significantly impact how Google Ads manager accounts create new accounts. Scheduled to take effect on March 17, 2025, these adjustments are designed to tighten policy enforcement…
  • 9:58 am

New AI-Powered Updates for Google Search Ads

AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…
  • 7:11 am

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