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We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

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Google Analytics Data Quality Enhancements for Smarter Attribution

As privacy regulations and tracking limitations reshape digital marketing, PPC managers face growing challenges in maintaining accurate attribution. Google Analytics is stepping up with new data quality improvements designed to help advertisers make more…
  • 9:42 am

Announcing v19 of the Google Ads API

Today marks a significant milestone for PPC professionals with the release of the Google Ads API v19. This update introduces key features designed to enhance campaign performance and streamline ad management. It’s essential for…
  • 9:16 am

Leveraging YouTube BrandConnect for Enhanced Campaign Performance

The evolving landscape of content creation is providing brands with unprecedented opportunities to connect with audiences through trusted YouTube creators. With the recent enhancements to YouTube BrandConnect, marketers can harness the influence of these…
  • 8:30 am

Google Ads Expands PMax Negative Keyword Limits – March 2025

More Control for Advertisers as Negative Keyword Cap Increases Google Ads has announced a significant expansion to the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000 per…
  • 7:57 am

Smarter fashion ads: Using AI to match style with intent

With Google’s latest enhancements in Shopping, PPC managers in the fashion and beauty industries can elevate their advertising strategies significantly. This update integrates advanced AI technology with Google Shopping Graph, enabling more immersive shopping…
  • 9:15 am

AI personalization and the future of shopping

In an era where consumer behavior is continually shifting, capturing attention has never been more challenging yet crucial. The latest advancements in AI technology present a unique opportunity for PPC managers to engage users…
  • 7:23 am

Maximize Reach and Results with Smarter Google Display Ads

In a fast-evolving digital landscape, advertisers face the critical task of engaging consumers across an ever-widening array of channels. Google Display Ads (GDA) offer a robust solution, enabling brands to connect and resonate with…
  • 8:58 am

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