LATEST GOOGLE UPDATES IN PPC & SEO

Google’s Update on Back Button Hijacking: SEO Implications – April 2026 Google is enhancing its spam policies to combat the rising issue of “back button hijacking,” which is now an explicit violation of its…

Understanding Googlebot’s Crawling Infrastructure for SEO Experts: March 2026 In the latest episode of the Search Off the Record podcast, we delve into the nuances of Googlebot’s crawling mechanisms, emphasizing the significance of its…

February 2026 Google Discover Update: Insights for SEO Experts The recent February 2026 update to Google Discover introduces significant enhancements aimed at improving the content experience for users. This update provides essential insights for…

New Granularity Options in Search Console: Essential Update for SEO Experts – December 2025 Understanding traffic trends is pivotal for SEO professionals. Google has rolled out a crucial update, allowing for more insightful analysis…

New Search Console Insights for SEO Experts: December 2025 Google has announced an innovative experiment in Search Console that allows site owners to evaluate their Search performance not just for their websites but also…

Google has started testing an AI-assisted way to configure reports inside Search Console’s Performance section. Instead of manually selecting filters, comparisons, and metrics, users can now describe what they want to analyze in plain…

New Branded Queries Filter in Google Search Console: November 2025 The introduction of the branded queries filter in Google Search Console enables SEO professionals to sharpen their understanding of website traffic patterns. This update…

New Custom Annotations in Google Search Console: November 2025 Google has introduced a powerful new feature in Search Console that enables SEO professionals to enhance their data analysis: Custom Annotations. This innovation allows users…

Google has introduced expanded methods for all online merchants, not just Merchant Center users, to share shipping and return policies with Google. These updates make it easier for merchants to communicate fulfillment information, improve…

Google has introduced another round of updates aimed at simplifying the search results page, reducing clutter, and improving speed, continuing a multi-year effort to streamline SERP features. Below is the complete timeline of changes…