LATEST GOOGLE UPDATES IN PPC & SEO

SEO Insights from Search Central Live 2025: Key Highlights and Community Engagement As we wrap up an eventful year, the Search Central Live (SCL) team reflects on our incredible journey throughout the Asia-Pacific region….

New Granularity Options in Search Console: Essential Update for SEO Experts – December 2025 Understanding traffic trends is pivotal for SEO professionals. Google has rolled out a crucial update, allowing for more insightful analysis…

New Search Console Insights for SEO Experts: December 2025 Google has announced an innovative experiment in Search Console that allows site owners to evaluate their Search performance not just for their websites but also…

Google has started testing an AI-assisted way to configure reports inside Search Console’s Performance section. Instead of manually selecting filters, comparisons, and metrics, users can now describe what they want to analyze in plain…

New Branded Queries Filter in Google Search Console: November 2025 The introduction of the branded queries filter in Google Search Console enables SEO professionals to sharpen their understanding of website traffic patterns. This update…

New Custom Annotations in Google Search Console: November 2025 Google has introduced a powerful new feature in Search Console that enables SEO professionals to enhance their data analysis: Custom Annotations. This innovation allows users…

Google has introduced expanded methods for all online merchants, not just Merchant Center users, to share shipping and return policies with Google. These updates make it easier for merchants to communicate fulfillment information, improve…

Exciting Opportunity for SEO Professionals: Search Central Live Zurich – December 9, 2025 Join us for the upcoming Search Central Live event in Zurich, a must-attend for SEO and digital marketing experts. This interactive…

Google has introduced another round of updates aimed at simplifying the search results page, reducing clutter, and improving speed, continuing a multi-year effort to streamline SERP features. Below is the complete timeline of changes…

Introducing Query Groups in Google Search Console: October 2025 Google has unveiled a powerful new feature within Search Console Insights: Query groups, designed to simplify the analysis of search performance data by grouping similar…