Google Ads Bidding

Google Ads Bidding Can’t trust Smart Bidding for big decisions? Outperform it with an out-of-the-box approach. Google pushes Smart Bidding to the Google Ads accounts to help you improve your campaigns. For most people, it’s a better solution than setting Cost-Per-Clicks (CPCs) manually with no help needed. The best part? It’s all free! Do you […]

Google Ads for B2B

Google Ads for B2B Too much various data with high CPCs on your B2B ads? That means you need many optimizations instantly. Scaling a B2B company with Google Ads can be challenging. We know you want to show your ads to qualified people for business. However, it ends up having B2C traffic with very high […]

Keyword Tagging

Keyword Tagging Need relevancy in keyword topics? Understand what the users search for. The keyword research process in SEO and SEA made a wide stride with “recognition”. It helps identify and categorize entities, in other words, key information in a text. Google’s “refine keywords” option in keywords planner works with this idea it works out […]

Keyword Clustering Grouping

Keyword Clustering and Grouping Need better organic traffic? Find the most important keyword topics with cluster analysis. Both for SEO and PPC managers, keyword grouping and clustering is a powerful technique for keyword research. Keyword grouping will help you see the whole picture and drive organic traffic to your website. WHEN TO USE KEYWORD CLUSTERING […]

Keyword Negativation

Keyword Negativation in Google Ads Paying for irrelevant search queries? A good negativation strategy can save you easily 20% of your budget without loosing significant conversion value. CHALLENGES OF A DECENT NEGATIVATION STRATEGY IN GOOGLE ADS Google’s recent changes in keyword match types often resulted in bad-performing queries. You can easily analyze the negative impact […]