negative keywords

Ads Script for Negative Keyword Conflicts in PPC

November 9, 2021

At the end of the day, Ads scripts keep your campaigns running like a lean, mean, well-oiled machine.Nils Rooijmans, Wordstream Negative keywords prevent ads from appearing to irrelevant search queries.…

Common Negative Keyword Mistakes to Avoid

October 25, 2021

Selin Neefischer

PPC Basics

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Negative keywords are how we ensure our marketing dollars go to our intended questions.Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the…

How to optimize negative keywords

October 7, 2021

Selin Neefischer

PPC Basics

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential…

How to Clean Close Variant Matches by Using Negative Keywords?

January 17, 2021

Stefan Neefischer

Google Ads Optimization, Keyword Negativation in Google Ads

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The negative effects of close variant matches on overall performance will lead to more challenges over time. Here is an approach to solve the hidden “not significant” search query problems…

Should you Add Negative Keywords on Campaign/Adgrouplevel or Use Shared Sets?

November 19, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

Although the answer to this question differs according to the task at hand, using shared sets on MCC level has huge benefits when maintaining the negative keywords. Excluding irrelevant search…

Why You Should Use Negative Keywords also when Google Tells You that Smart Bidding is Doing the Job?

November 19, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

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Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine has a long way to go in order to make the…

How to Identify Negative Keywords for Google Shopping Query Sculpting in a Scalable Way?

November 19, 2020

Stefan Neefischer

Data Science in Digital Marketing, Keyword Negativation in Google Ads

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It…

How to Deal with Limits on Negative Keywords in Google Ads?

November 16, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion…

Negativation Strategies for Bad Traffic Segments in Google Ads

April 20, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

We will see more and more inefficient search patterns and wonder how our budgets disappeared very soon. But there are ways to outsmart Google and deal with close variants. Google…

Using word2vec for finding negative keywords

September 10, 2018

Stefan Neefischer

Keyword Negativation in Google Ads

Looking in the right way at your campaigns searchqueries offers a very high potential for optimizing your performance. We have approaches to analyse n-grams of the users queries and map…

negative keywords

Ads Script for Negative Keyword Conflicts in PPC

Common Negative Keyword Mistakes to Avoid

How to optimize negative keywords

How to Clean Close Variant Matches by Using Negative Keywords?

Should you Add Negative Keywords on Campaign/Adgrouplevel or Use Shared Sets?

Why You Should Use Negative Keywords also when Google Tells You that Smart Bidding is Doing the Job?

How to Identify Negative Keywords for Google Shopping Query Sculpting in a Scalable Way?

How to Deal with Limits on Negative Keywords in Google Ads?

Negativation Strategies for Bad Traffic Segments in Google Ads

Using word2vec for finding negative keywords

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