negative keywords

Ads script for negative keyword conflicts in PPC

November 9, 2021

At the end of the day, ads scripts keep your campaigns running like a lean, mean, well-oiled machine.Nils Rooijmans, Wordstream Negative keywords prevent ads from appearing to irrelevant search queries.…

Common negative keyword mistakes to avoid

October 25, 2021

Selin Neefischer

PPC Basics

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Negative keywords are how we ensure our marketing dollars go to our intended questions.Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the…

How to optimize negative keywords

October 7, 2021

Selin Neefischer

PPC Basics

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential…

How to clean close variant matches by using negative keywords

January 17, 2021

Stefan Neefischer

Google Ads Optimization, Keyword Negativation in Google Ads

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The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and…

Should you add negative keywords on campaign/ad group level or use shared sets?

November 19, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords.…

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

November 19, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

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Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices.…

How to identify negative keywords for Google Shopping query sculpting in a scalable way

November 19, 2020

Stefan Neefischer

Data Science in Digital Marketing, Keyword Negativation in Google Ads

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s…

How to deal with limits on negative keywords in Google Ads

November 16, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion…

Negativation strategies for bad traffic segments in Google Ads

April 20, 2020

Stefan Neefischer

Keyword Negativation in Google Ads

We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants…

Using word2vec for finding negative keywords

September 10, 2018

Stefan Neefischer

Keyword Negativation in Google Ads

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-Grams of user queries and…

negative keywords

Ads script for negative keyword conflicts in PPC

Common negative keyword mistakes to avoid

How to optimize negative keywords

How to clean close variant matches by using negative keywords

Should you add negative keywords on campaign/ad group level or use shared sets?

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

How to identify negative keywords for Google Shopping query sculpting in a scalable way

How to deal with limits on negative keywords in Google Ads

Negativation strategies for bad traffic segments in Google Ads

Using word2vec for finding negative keywords

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