How to Use Google Keyword Planner Effectively
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How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally…
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The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time…
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Negative keywords are how we ensure our marketing dollars go to our intended questions.Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the…
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No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers.…
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Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential…
Read More What exactly changed in the Search Term Report in September 2021?
Table of Contents Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This…
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Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue.Gartner Annual CMO Spend Survey In the aftermath of a…
Read More PEMAVOR Search Trends Tool: How is it done?
Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it…
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You can discover interesting search patterns for your SEO strategy by analyzing n-Grams in big keyword lists. Here is a real life example of how easy and fast it can…
Read More Google Dropped Modified Broad – What Does It Mean?
Google made a recent announcement in their post “Making it easier to reach the right customers on Search”. But did the changes really make it easier and more profitable? Here…
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