Having a “too good to be true” CTR most definitely means that you are wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR…
Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying…
You can group display placements together based on their web site content and judge elements even with low sample sizes. This will help you detect the good and bad performing…
In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never…
If you are running ads on Google Display Network you’d better check the placements where your ads are shown. You might be wasting precious budget on spam. It seems to…
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