What is a Reasonable CTR in Google Display for your Business?
1 Comment
Having a “too good to be true” CTR most definitely means that you are wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR…
Read More Use Google Play Store Data to Score Mobile App Placements in Google Ads
Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying…
Read More Clustering Google Display Placements Using Tf-Idf + KMeans
You can group display placements together based on their web site content and judge elements even with low sample sizes. This will help you detect the good and bad performing…
Read More How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?
In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never…
Read More A Closer Look on Google’s Display Placements
If you are running ads on Google Display Network you’d better check the placements where your ads are shown. You might be wasting precious budget on spam. It seems to…
Read More