display placements

What is a reasonable CTR in Google Display for your business?

December 17, 2020

Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for…

Use Google Play Store data to score mobile app placements in Google Ads

May 27, 2020

Stefan Neefischer

Google Display

Identifying the quality of a placement is more difficult on mobile apps. Insufficient sample size can be quite a challenge. Here is a smart solution to tackle this problem. Identifying…

Clustering Google Display Placements Using Tf-Idf + KMeans

May 18, 2020

Stefan Neefischer

Data Science in Digital Marketing, Google Display

You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones…

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

May 4, 2020

Stefan Neefischer

Google Display

In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never…

A closer look on Google’s display placements

April 27, 2020

Stefan Neefischer

Google Display

If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations…

display placements

What is a reasonable CTR in Google Display for your business?

Use Google Play Store data to score mobile app placements in Google Ads

Clustering Google Display Placements Using Tf-Idf + KMeans

How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?

A closer look on Google’s display placements

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