Close Variant Matches

How to clean close variant matches by using negative keywords

January 17, 2021

Google Ads Optimization, Keyword Negativation in Google Ads

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and…

Close variants could be the ultimate move to push Smart Bidding into the market

January 11, 2021

Stefan Neefischer

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move…

Analyzing close variant matches in Google Ads with Python

January 8, 2021

Stefan Neefischer

Python in PPC / SEO

We have lost exact match keyword and “not significant” queries with the updates in Google Ads. However, we can still measure the effects with a smart Python solution. Here’s how.…

Close Variant Matches

How to clean close variant matches by using negative keywords

Close variants could be the ultimate move to push Smart Bidding into the market

Analyzing close variant matches in Google Ads with Python

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